It’s easy to look at a cafe and say: “That cafe sells coffee and pastries.”
 
But that’s actually not all that a cafe sells.
A cafe sells first dates, a chance to relax away from the stresses of life,internet access to connect to business opportunities outside of the office, and a place to close deals and make money.
Once you look at the deeper layers of what your own business really provides, you’ll have a lot more to offer your customers than “a cup of coffee.” Your customers will also have many more reasons to buy from you once you start marketing this way.

 

© 2016 Ava Waits

 

Ava under arches croppedAva Waits is an inspirational speaker, business mentor, sales trainer, and author of the forthcoming book, A Woman‘sTreasure: Grow A Business Where Making Money Feels Like Bliss. She believes that making money should feel like bliss, and through her work, she provides innovative sales and marketing guidance to entrepreneurs and companies worldwide.

As a speaker, Ava has been interviewed on television and radio, and has been invited around the country to inspire and train audiences at business events, women’s organizations, and financial companies. She has presented at Rick Steves Europe, United Way, the Women’s Day of Empowerment, Mother Earth News, the National Association of Professional Mortgage Women, and many others.

Find out more about Ava at www.AvaWaits.com.